Strategy.
Execution.
Revenue.

A 70-year-old CNC machine manufacturer with zero digital presence, a dated brand identity, and no pipeline for inbound leads. All revenue came from word-of-mouth. The brief: build everything from scratch and make it generate real revenue within a year.

• Full rebrand — new identity, positioning, and messaging aligned to industrial buyers
• Built and launched a React website optimised for conversion and crawlability
• Aggressive local SEO and GMB strategy targeting CNC machining keywords across Tamil Nadu
• Ran and optimised Google PPC campaigns with industrial-specific ad copy and landing pages
• Set up Zoho CRM and lead routing so no inbound inquiry went untracked

A multi-speciality hospital running generic campaigns that attracted unqualified traffic. CPL was high, appointment-to-lead conversion was low, and there was no segmentation by service or patient value.

• Rebuilt Google Ads from scratch using LTV-based smart bidding per speciality
• Created dynamic landing pages per service (cardiology, ortho, neuro) tied to specific ad groups
• Revamped Meta Ads with lookalike audiences built from high-LTV patient cohorts
• Introduced call tracking and appointment attribution to measure true CPL
• Maintained campaign optimisation score above 89% consistently throughout

A 90-day window to generate qualified MBBS/BDS enrollment leads across three international markets — GCC, India, and Southeast Asia — against competing universities with much larger budgets.

• Designed and executed a geo-targeted PPC sprint across Google AdWords and Facebook Ads
• Wrote high-intent ad copy tailored to MBBS aspirants in each market
• Built dedicated landing pages per course and region with localized messaging
• Optimised SEO for key programme pages to capture organic intent alongside paid
• Set up lead capture and CRM sync to track qualified vs. unqualified enquiries in real time

Chegg India needed a social media presence that could drive course signups and build brand trust among students — with no existing influencer relationships, no content pipeline, and a small internal team.

• Built an end-to-end influencer pipeline — sourcing, briefing, content approval, and performance tracking
• Designed a content delivery system with weekly and monthly calendars across Instagram and YouTube
• Produced thumb-stopping Reels and carousel content optimised for student audiences
• Launched and managed a Teachable-based LMS as part of a course monetisation strategy
• Tracked signups, impressions, and ROI per creator partnership

An industrial 3D printer manufacturer operating in an extremely niche B2B market — low search volume, long sales cycles, and no CRM to track inbound interest. They also needed to launch a consumer product (PrintStick) into a completely different channel.

• Redeveloped the website with SEO architecture targeting industrial and engineering buyer intent
• Built a content and backlink strategy that made organic the #1 traffic and lead source
• Set up Zoho CRM with full pipeline visibility from first touch to closed deal
• Developed a LinkedIn B2B outreach and thought leadership strategy for enterprise accounts
• Launched PrintStick on e-commerce with Meta Ads — achieved 4x ROAS within the first quarter

Unacademy needed a YouTube content engine that could consistently produce high-performing videos at scale — not one-off viral hits, but a repeatable system tied to enrollment growth and brand equity at a $4B valuation.

• Designed a full content pipeline: ideation frameworks, scripting briefs, and production checklists
• Managed educator collaborations — matching top educators to audience demand signals
• Developed thumbnail and title strategies optimised for click-through on competitive keywords
• Built a promotion playbook using community posts, end screens, and cross-channel distribution
• Tracked video-to-enrollment attribution to prove content ROI to internal stakeholders